Работал(а) в компаниях:

• PicsArt

  Senior Product designer ^{02.2020—05.2023}

  As top 20 most downloaded app worldwide, Picsart is famous for creating and editing visuals with 150+ million monthly active users and a global team of 1000+ people across 10+ countries.

  • Conceptualized and executed a cross-platform project involving 75 people, merging mobile and web photo editors to deliver the highly anticipated feature of project saving; resulting in a 25% increase in user retention.

  • Developed close partnership with product managers to analyze user pain points, employing research techniques such as user testing and surveys; optimized product features resulting in a 40% increase in user engagement.

  • Led end-to-end design process for a B2B project developing a photo editor API, securing integration with a top US printing company and others, driving significant revenue growth.

  • Orchestrated cross-departmental collaboration and quality control for a multifaceted product, overseeing the work of 5 departments; directed processes, resulting in a 40% increase in product quality and a 25% reduction in customer complaints.

  • Refined AI writer tool development cycle by instituting a comprehensive design system and automating engineering processes, leading to a threefold increase in the number of tools deployed to market.

  • Moderated the creation and deployment of an advanced AI tool to generate highly effective social media ads. 

• PARMA TG

  Senior User Interface Designer ^{09.2016—08.2019}

  • With product managers framed problems, validated solutions with users, using qualitative and quantitative methods; measured the success of decisions and iterated when needed.

  • Led the entire design process, from identifying problems, creating prototypes, to delivering user-approved designs for websites with 1 milllion+ visits.