Kseniia Lugovaia ^{32 года}

Работал(а) в компаниях:

• Tinkoff

  Senior graphic designer ^{2023—present}

  - Creating visual concepts for the design of new headings and materials.

  Developed visual ideas for new sections and materials, helping to

  improve brand identity and increase audience engagement by 40%

  - Creative and templating layouts for the design of materials. Designed and applied templates for materials, making the creation

  process 30% faster and ensuring consistent visual style

  - Media development. Attracted over 400,000 users per month, and won the silver prize at the "Tagline 2023" awards in the "Best Brand Media" category

• IKEA

  Graphic Designer/Graphic Digital Content Specialist ^2018—2022

  - Developed visual assets for 100+ print media campaigns at IKEA

  - Improved the store's visual communication, leading to a 30% increase in customer engagement

  - Successfully planned and implemented graphic elements in the store in collaboration with the commercial team

  - Developed over 80 graphic communication packages for various events and news, tailored to retail stores and the Russian market

  - Created over 30 explanatory animations in After Effects for showcasing products, services, promotions, and events

  - Designed 10+ animated templates to optimize the work with digital media across 14 stores, reducing the time spent on typical animations by 40%

  - Authored 5+ user guides for animation usage, improving the team's workflow and training processes

  - Conducted a training session on basic tools in After Effects, enhancing the team’s animation skills

  - Led a project to modernize the brand approach, inspiring and strengthening brand identity through animation, effectively managing a team of 10 people

• Самолет

  Senior graphic designer ^{март 2024—сентябрь 2024}

  - Developed 10+ innovative visual concepts, enhancing brand identity and increasing audience engagement by 15%

  - Created and adapted 50+ branded materials, ensuring consistent quality across marketing and communication channels

  - Maintained and updated a design library with 100+ assets and ensured adherence to brand guidelines across all teams

  - Managed multiple projects and ensured deadlines were consistently met

  - Collaborated with cross-functional teams to align design projects with business objectives